Designing connected systems that bridge creative, AI, and operational infrastructure across markets — turning complexity into competitive advantage.
Get in touchI'm Vishal Dheiman — a solutions architect who sits at the intersection of creative technology, AI, and global operations. I design the systems, workflows, and partnerships that help the world's largest brands produce better work, faster, across every market.
My career spans two decades and four major holding companies — WPP, OMNICOM, IPG, STAGWELL, and now Omnicom Production — working across London, New York, and globally. That cross-network perspective is rare, and it means I've seen what works (and what doesn't) at genuine scale.
Today I lead Global Growth & Innovation for our Global Client Solutions team, building connected system architectures that map the full content supply chain — from strategic direction through to deployment — using a blend of our internal platform, OMNI, AI tools, third-party MarTech, and operational design.
My work has been recognised by Cannes Lions, D&AD, The One Show, Clios, Webbys, AICP, and the Effies. I've served on juries at Cannes (Innovation), Clios (Direct & Innovation), the Anthem Awards, and Kinsale Sharks.
I architect the systems that sit behind great work — connecting people, platforms, and processes across global markets.
Mapping end-to-end content supply chains using the Direction → Discover → Design → Deploy framework. Connecting people, partners, operating models, and technology infrastructure into a unified system.
Integrating generative AI, synthetic studios, and intelligent automation into creative workflows — not as a gimmick, but as genuine operational infrastructure that compounds over time.
Building cross-market delivery models with the right mix of onshore, nearshore, and offshore talent. Designing capacity planning, staffing structures, and regional pod configurations.
Connecting tools like Aprimo, Workfront, DAM/MAM systems, and AI media platforms (DV360, TikTok Symphony, Amazon DSP) into cohesive tech stacks tailored to each client's reality.
Four holding companies. Global remit. One consistent thread: using technology and systems thinking to make creative organisations work more efficiently and successfully.
A curated selection of work that demonstrates strategic thinking, creative technology, and real-world impact.
An interactive virtual hall celebrating child cancer patients as heroes. Born from a live pitch at Cannes Lions, the campaign drove direct donations and redefined how nonprofits use creative technology.
An interactive experience exposing the scale of online bullying. Featured on the Today Show and across international press. Included a “Goodness Bot” that converted hateful tweets into positivity.
2020 Emmy Award–winning commercial that reframed back-to-school shopping as a vehicle for gun violence awareness. One of the most awarded and discussed ads of the year.
Used Zoom and Clubhouse to connect homeless dogs with potential adopters during lockdown. A platform-native innovation that turned social channels into adoption vehicles.
One of the first Facebook AI chatbots for a consumer brand. Served personalised cocktail recommendations, enabled home delivery, and drove coupon redemption at scale.
A generative art installation using Kinect depth-scanning to create real-time 3D crystalline portraits. Debuted at The One Show. Each artwork was shareable in 3D via unique URLs.
Award-winning work and trusted as a juror at the industry's most prestigious shows.
Where I'm focused right now — the themes shaping how brands build, create, and operate.
The real value of GenAI isn't in one-off creative demos — it's in building it into the production supply chain as compounding operational infrastructure. Synthetic studios, automated QA, intelligent routing.
Connecting performance data back into the creative process — not to replace intuition, but to give creative teams real-time signals about what's working across markets and channels.
How you structure teams, route briefs, and connect regional hubs determines quality more than any single creative decision. Systems thinking applied to how agencies actually work.